The Coach Kit for teams aged 12–17
Your players have the skill. Train the confidence to use it.
Clutch Mind is a 6-week confidence program your coaches run themselves: a 10-minute team talk and one pressure drill a week. Players stop holding back, bounce back from mistakes, and play in games the way they play in practice.
Any sport · No sport psych background needed · Kickoff call and weekly coach emails included
Sound familiar?
Teams train skills, fitness and tactics for hours every week, and confidence for zero. Then the big game comes and the team you see at practice doesn't show up. Confidence is a skill, and it can be trained the same way.
"We look great at practice, then go flat in games."
The skills are there, but nerves take over when it counts.
"One goal against and heads drop."
A single mistake spreads through the team and the next ten minutes go with it.
"Nobody wants the ball when it's close."
Players play safe, pass it off and hide, instead of taking the chance they'd take in training.
How it works
Talk it. Drill it. Use it under pressure.
Most mental training stops at talking. In Clutch Mind, players practice confidence while the pressure is real, at your normal practice, with no extra sessions.
01
10-minute team talk
Early in the week, the coach reads from that week's coach card. Word-for-word script, questions to ask, and what to listen for.
02
One pressure rep
At one practice, a game with a score, a clock and stakes, where players use the week's skill for real. It replaces a drill you'd already run.
03
A cue word all week
Each week has a one-word cue, like "Reset" or "Take it", that coaches and teammates use in practice and games. Players get a card to keep.
Parents get a short ready-to-send email each week: what their athlete is learning, one thing to say, and one thing to avoid.
What's inside the kit
Print it. Run it. Done.
One printable kit with everything a volunteer coach needs for the whole season. Here's a look at three of the pages.
6 coach cards
One per week: the team talk script, the pressure rep, the cue word and what to watch for.
6 player cards
One page per player per week, with a 2-minute daily drill and a tracker.
Team challenge poster
Goes up in the clubhouse. One team challenge a week, tracked together.
Also in the kit
3-page coach guide and season checklist
Game-day plan for every player's bag
6 ready-to-send parent emails
Start and end check-ins for players and coach
Results summary to share with parents and your club
Setups that work for any team sport
The 6 weeks
Six weeks. Six confidence skills.
Each week builds on the last. Players keep a confidence bank the whole way through, and finish with their own game-day plan.
Week 1
Know your pressure
What shakes confidence, when it happens, and spotting the first warning sign.
Cue: Notice it
Team challenge: Catch It Count
Week 2
Build your confidence bank
Confidence comes from proof, not feelings. Players start collecting theirs.
Cue: Bank it
Team challenge: 50 Deposits
Week 3
Talk like a teammate
Swapping "don't mess up" for short phrases that back yourself and each other.
Cue: Flip it
Team challenge: No "Don't" Week
Week 4
Take the shot
Acting even when scared, because brave attempts build confidence, hit or miss.
Cue: Take it
Team challenge: Brave Board
Week 5
Mistakes don't define you
A 5-second reset, and separating one bad play from who you are.
Cue: Reset
Team challenge: Reset Streak
Week 6
Your game-day plan
Breathing, a pre-game routine and their confidence bank in one plan they keep.
Cue: Their own word
Team challenge: Plan in the Bag
Inside a week
Week 1: Know your pressure
About 20 minutes of the coach's week, most of it inside practice you'd already run.
Monday
Send the parent email, hand out player cards, put the poster up
Practice 1
10-minute team talk: what pressure does to you, and spotting your first warning sign
Practice 2
The Freeze scrimmage: play stops after big moments so players catch their nerves in real time
All week
Players do the 2-minute Notice It check-in and tap their chest when they catch their sign
Coach support
You're not running it alone.
A kit only works if it gets used. So every team gets a person behind it, not just a PDF.
20-minute kickoff call
Before week 1, we walk through the kit together and plan it around your schedule.
A short email every week
The one thing to focus on that week, and a check-in halfway through.
Questions any time
Email Terell directly. A real reply, usually the same day.
Results you can show
Start and end check-ins give you a before-and-after summary for parents and your club.
Why I created Clutch Mind
I had the skill. I lost the confidence.
I'm Terell. I played soccer my whole childhood, and I had the skill. But I lost my confidence. I started holding back, playing safe, hoping the ball wouldn't come to me, and at 15 I quit. Today I have the confidence and the skill, but the opportunities I had back then, including a real shot at going pro, are gone.
For the past two years I've worked with young people every week, from kids to teens aged 15 to 17, teaching, coaching and mentoring. I keep seeing the same thing: kids with real talent holding back because they've stopped believing in it. Clutch Mind gives coaches a simple way to build that confidence with their whole team, while the door is still open.
2 years working with youth
Teaching, coaching and mentoring kids and teens every week
Built for busy coaches
Written so a volunteer coach can pick it up and run it, no sport psych background needed
Nutrition specialist on the team
Team nutrition plans are created by a specialist with a bachelor's and master's in nutrition
Founding clubs, this winter
Run the full kit with your team, free
We're taking on a small number of founding clubs before paid kits open. You get the complete Coach Kit and all the coach support at no cost. In return, we ask for three things:
1
Run the 6 weeks with at least one team
2
Use the start and end check-ins
3
Give honest feedback on what worked and what didn't
Tell us your club, age group and when your season starts. We reply within a day.
Pricing
One price per team, per season. Founding clubs run it free this winter.
The Coach Kit
Free for founding clubs
$299 USD per team, per season
- The full printable kit: coach guide, 6 coach cards, 6 player cards, poster and game-day plan
- 6 ready-to-send parent emails
- Check-ins and a results summary
- 20-minute kickoff call with Terell
- Weekly coach emails and email support all season
- Whole roster, any team sport
Clubs with 4 or more teams get 20% off every team.
Apply for a founding club spot Several teams? Talk to us about your clubParents
Want this for your athlete's team?
Clutch Mind works best when the whole team does it together. Send it to your coach, and grab the free pre-game routine for your athlete in the meantime.
Share with your coach Get the free pre-game routineOptional add-on
Fuel: a nutrition plan built for your team $149
Fill in a 5-minute form about your schedule, tournaments, travel and what food is available. Our nutrition specialist (BSc, MSc Nutrition) sends back a game-day plan, tournament plan, snack list and parent handout made for your team.
30-day money-back guarantee. If the Coach Kit isn't a fit for your team, email us within 30 days for a full refund.
Free, for players and parents
The 3-minute pre-game routine
A simple routine any athlete can use before their next game to calm nerves and lock in. Free, straight to your inbox.
Enter your email on the next page. No spam. Unsubscribe anytime.
Questions
What ages is it for?
Teams with players aged 12 to 17: club, travel, academy or school.
Does it work for our sport?
Yes. The skills work in any team sport, and the pressure reps are built on small-sided games you can set up in soccer, basketball, volleyball, hockey and more.
How much practice time does it take?
A 10-minute team talk once a week, and one pressure rep that replaces a drill you'd already run. About 20 minutes a week in total.
Do coaches need any training?
No. Every week has a word-for-word talk script and a ready-made drill, and you get a kickoff call and weekly emails to keep you on track.
How do we get the kit?
It's a printable PDF, emailed to you as soon as you're accepted or purchase. Print one coach set, one poster and a player card for each player each week.
How does the founding club offer work?
This winter a small number of clubs run the full kit free, with all the coach support, in exchange for using the check-ins and giving honest feedback. Spots are limited.
Who is behind Clutch Mind?
Terell Söderström, who has spent the past two years working with young people every week, teaching, coaching and mentoring. Fuel nutrition plans are created by a nutrition specialist with a bachelor's and master's in nutrition.
Do you cover nutrition?
Yes, through Fuel, a $149 add-on. The coach fills in a short form and our nutrition specialist sends back a written plan for the team: game day, tournaments, snacks and a parent handout. It's general sports nutrition for the team, never weight or diet goals.
Is this therapy?
No. Clutch Mind teaches performance skills like focus, routines and confidence. If a player is really struggling, please point their family to a doctor or counselor.
Their next game starts in their head.
Founding clubs run the full Coach Kit free this winter. Spots are limited.